REFERENCE STORY
With cidaas, the Europa-Park Erlebnis-Resort is enabled to link digital and real identities in the MackOne account. Increasing the user experience and providing convenient and easy access to digital services for different user groups without compromising on security was one of the main goals!
The MackOne is the central authentication service for the digital world of the Europa-Park Erlebnis-Resort! Built on cidaas, the MackOne account provides one identity across all channels, a convenient authentication and registration, including passwordless authentication, self-determined management of their own information and consents, e.g., newsletter consents, preferences, and more. For the successful implementation, the Europa-Park Erlebnis-Resort and cidaas won the EIC 2021 Award in the category Customer Identity & Access Management. In addition, the customer account was expanded to include the ResortPass area at the beginning of 2022, so that all annual passes of the family or even friends can be added.
Requirements
To provide one identity across all channels, as well as easy, convenient, and secure access to all digital services
To migrate and consolidate the existing accounts from various source systems to cidaas as the new identity and access management platform
To connect the new marketing automation software to the centralized identities of MackOne to further enhance the customer experience even in the future
To use innovative features of the cidaas platform to provide users with convenient authentication and easy user self-services
To expand customer account with the ResortPass area, so that all annual passes of the family, or also of friends, can be added
Advantages
A smooth migration and merging of existing accounts so that existing users can authenticate with their previous credentials
A quick implementation in less than four months and a convenient registration and onboarding of new users on the platform
One identity across all channels – unified authentication and identity management
Progressive profiling – to manage users across all channels and enrich information progressively and contextually
Introduction of unified consent management for the administration of consents, e.g., newsletters and newsletter preferences
User Self Services that allow users and guests to manage their own data and change their consents and preferences
ResortPass for an overview of all annual passes of e.g., family members bundled in one customer account
MackOne is the central registration service of Europa-Park Erlebnis-Resort and offers users an easy and secure access to digital services like ticket store, online store and mobile apps. MackOne was realized with the cidaas CIAM and uses many innovative features of the cidaas platform. 2021 Europa-Park and cidaas were awarded the EIC Award in the category Customer Identity and Access Management for this project.
The success of MackOne would not have been possible without the great minds at cidaas – the dedication and expertise were fundamental to the success of this project.