Kaufland wins the EIC 2022 Award in the category Customer & Citizen Authentication with cidaas

Kaufland and cidaas jointly win the EIC Award this year.

This is the second time in a row that cidaas has won the coveted award – this time together with the food retail giant.

The award ceremony took place as part of this year’s European Identity and Cloud Conference in Berlin. At the EIC Award, innovative projects, and developments in the field of Identity & Access Management are evaluated by the analysts KuppingerCole.

The focus this time was on the Kaufland Card, which uses the appropriate Customer Identity & Access Management solution cidaas to create a uniform identity across all channels and link the digital and stationary world. With the new solution, the customer is accompanied through all phases of the shopping process, thus improving the shopping experience.

„We are very pleased that we at cidaas have been able to make our contribution to the success of Kaufland and feel strengthened in our expertise.“

Sadrick Widmann

CEO of cidaas

Kaufland uses the following functions of cidaas: Single Sign On, Passwordless Authentication, Consent Management, Real World Identification and Progressive Profiling.

„On the way to a uniform customer identity and access management for Kaufland, cidaas has proven to be a trustworthy and competent partner. The change from open source to cidaas enabled us to connect end customer touchpoints even faster and more flexibly.“

Bastian King

Managing Director of Marketing Systems at Schwarz IT KG

We would like to thank Kaufland for the trust and look forward to further collaboration. More on the Kaufland Success Story.